I’m confident I can help people. I’ve learned a TON about digital leadership. I’ve gotten to practice it in some pretty great laboratories. I feel sure that I can help some people and I’m really pretty thrilled to do so.
It’s still a “scary” venture for me. Why? It’s not the thought of failing. Failing is just the process through which we learn how to succeed. My sense of trepidation is about something bigger than failure. It’s about the issue of value creation. Will I be able to create enough value to justify the investment I’m asking people to make in what I’m offering?
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Don’t get me wrong. I believe the answer is a big YES. But in the trenches, when I’m planning out content and thinking through strategy, that’s when I feel quite driven to go far above and beyond what is expected. And therein lies a HUGE lesson about digital leadership. It’s all about creating value for people.
Digital Leadership
Whether you’re talking about…
- writing blog posts,
- preaching sermons,
- selling a physical product,
- offering a service,
- coaching and consulting,
- or hosting trainings,
The goal is still the same: If I ask people to read a blog post, I want the blog post to exceed their expectations. If I coach someone, I want them to see actual results from the time we shared together. If I write a book, I want people to be overwhelmed by the contents.
Effective digital leadership boils down to creating more value for people than what they are expecting.
It’s the Chick-fil-A model of doing business. A clean table is the minimum expectation a guest will have of any fast-food restaurant, but fresh-cut flowers on the table? That’s way above and beyond!
