3. Include a Call to Action
We’ve all heard or read something that left us encouraged and even inspired but with no clear next step. In the marketing world, the term “call to action” (CTA) refers to an ask, invitation, or step presented to people after being exposed to a product or service. For better communication, we should include plenty of these kinds of calls, as it gives people a tangible answer to when they ask, “Now what?” Ellie Merman, VP of Marketing at Toast, mentions that a single call-to-action in their emails increased clicks by 371%, while sales increased by 1617%.
Takeaways you can do today
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If people are spending 3 hours online a day, don’t ignore it! Go where people are. Encourage them, inform them, and invite them to action.
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Use video whenever possible. With a team, on a social network page, through emails, etc. Opt for video.
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Call people to clear and compelling action. Don’t just inform people; move them by inviting them into what you are doing.
This article about communication stats originally appeared here, and is used by permission.
