3 Communication Stats You Absolutely Need to Know

thank you notes for children’s ministry volunteers

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While we all agree that communication stats are helpful, they can also support almost any argument depending on the numbers you use. This article aims not to convince you that one medium for communication is better than another. The goal of this article is to give you a cheat sheet that will answer the question running around in your head: “What is the best way to communicate this?” Consider these three communication stats for better results.

3 Communication Stats You Absolutely Need to Know

1. Know Where People Are

Like never before, people are online. While there is a place for physical communication like signage or strategic print pieces, people spend their time on their devices. People spend an average of 3 hours per day online worldwide. You know this, but people are online, so let’s not ignore it, but let’s capitalize on it and move them toward things more meaningful than memes, complaints, or a Wayfair ad.

2. Know Why You Should Use Video

If you’re a volunteer or on staff at a church, you’ve likely interacted with videos more in the last six months than you ever have. Video is not just a better substitute for not being able to gather in person. Video is the most effective way to reach, educate, and move people online. In fact, 96% of people have watched an explainer video to learn more about a product or service. While that is about for-profit marketing, it outlines a significant reality for us: people watch videos! So let’s use them. Note: there is a place for polished, concise video content, and there is a place for raw, from-your-phone videos as well.

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joelgorveatte@churchplants.com'
Joel Gorveattehttps://churchjuice.reframemedia.com/
A native of Grand Rapids, Joel has returned to the area after five years of living in Eastern Canada. He leads worship and creative arts at Journey Church in Caledonia and has a passion for seeing people come fully alive in Jesus. Joel and his wife, Christie, enjoy being outdoors, singing together, and drink any form of good coffee.

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