While we all agree that communication stats are helpful, they can also support almost any argument depending on the numbers you use. This article aims not to convince you that one medium for communication is better than another. The goal of this article is to give you a cheat sheet that will answer the question running around in your head: “What is the best way to communicate this?” Consider these three communication stats for better results.
3 Communication Stats You Absolutely Need to Know
1. Know Where People Are
Like never before, people are online. While there is a place for physical communication like signage or strategic print pieces, people spend their time on their devices. People spend an average of 3 hours per day online worldwide. You know this, but people are online, so let’s not ignore it, but let’s capitalize on it and move them toward things more meaningful than memes, complaints, or a Wayfair ad.
2. Know Why You Should Use Video
If you’re a volunteer or on staff at a church, you’ve likely interacted with videos more in the last six months than you ever have. Video is not just a better substitute for not being able to gather in person. Video is the most effective way to reach, educate, and move people online. In fact, 96% of people have watched an explainer video to learn more about a product or service. While that is about for-profit marketing, it outlines a significant reality for us: people watch videos! So let’s use them. Note: there is a place for polished, concise video content, and there is a place for raw, from-your-phone videos as well.
