Obviously, building a strong email list is essential. And along the way, people will unsubscribe. It’s inevitable. If you have hundreds of thousands of subscribers, you won’t pay a bit of attention, but when someone unsubscribes and you have just thousands, or hundreds, or even dozens, it matters.
See, email is the most personal form of online marketing. It requires a lot of trust to be built. And that’s why it always feels icky when someone unsubscribes.
What to do when someone unsubscribes? Move on.
In fact, don’t just move on. Value the unsubscribe. It means that someone who wasn’t your target is giving you a slot to give to someone else who is your target. But what about when they accuse you of spamming them and you know you didn’t? Here’s my advice when someone unsubscribes:
Move on.
You’ll never convince them otherwise. And when you try to convince them otherwise, you’ll make it all a memorable experience for them.
As it stands, they’ve taken five seconds to clean you out of their inbox. Argue with them and they’ll remember you and your phony “I’m not a spammer” story.
