These are people with experience and expertise in areas you don’t have and are happy to donate a few hours a month with advice and counsel. High-level experts are often more than happy to give you their advice at no charge if you’ll just reach out.
The Importance of Being Analog Means . . .
Find one or more key donors. This is something you have to do in person. Find one or more people who believe in your vision and are willing to support the early stages of your growth. But you have to get out there and meet and greet. These initial key donors are often willing to become board members and financially partner for the long haul.
Get recommendations from these relationships. The first thing great salespeople do after making a sale is to ask that customer for recommendations or introductions to others who might be interested in his or her product. Those personal recommendations are marketing gold.
Remember: in the early stages of launching a church, ministry, or nonprofit, while digital tools and platforms are important, it’s not just about the “stuff.”
It’s about casting a vision to a small group of potential believers and supporters.
Even in today’s digital world, the old analog methods still matter.
This article on the importance of being analog originally appeared here, and is used by permission.
