“You don’t have to hide,” the UNITUS website declares. “For too long, the sports and lifestyle apparel game has been dominated by companies with divisive agendas…And cancel culture has the millions of people who hold traditional values wondering, ‘What if I’m the only one?’”
“It’s time we had an alternative,” the site goes on to express. “UNITUS is a movement—one that starts with U and ends with US.”
The launch event for UNITUS featured a number of high profile conservatives, including Daily Wire personality Brett Cooper, former competitive swimmer Riley Gaines, television personality Madison Prewett Troutt, and Christian singer Tauren Wells.
“I do see this as something that is bigger than me,” Isaac said during a Q&A portion of the launch. “And so, for that, I have to give glory and honor to Jesus Christ.”
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Isaac hopes to work with athletes across different American sports to promote the clothing line.
