Home Outreach Leaders Articles for Outreach & Missions 5 Reasons Charismatic Churches Are Growing (and Attractional Churches Are Past Peak)

5 Reasons Charismatic Churches Are Growing (and Attractional Churches Are Past Peak)


Attractional church has seen thousands, probably millions, of people move into an authentic relationship with Jesus. Please hear that.

But sometimes what we’ve done (I say “we” because I’ve done this) is we tend to share information about Jesus or Christianity when we preach or host services. There was a day when that was really helpful, and that’s still not an entirely bad instinct. Who, after all, wants to lose people completely?

But remember, we now have the full-on Internet that swallows daily life whole. We are drowning in a sea of information.

Fast forward to church, and guess what? People aren’t looking for information. They’re looking for transformation.

When people come to your church these days, fewer are looking for information about God; they’re looking for an experience with God.

Today, information is everywhere. Transformation is scarce.

Too many people who have been to church know about God. Not enough know God.


Both the digital explosion and the cynicism of our age have left people hungering for a transcendent touch. Think about the explosive rise of porn. People are looking for intimacy, but of course, in porn, get just the opposite. They’re looking for more.

People are hungry for true community, deeper experiences and authentic transcendence.

Which is why churches that are growing are focusing more and more on creating experiences that engage more than just the head on a Sunday…but also engage the heart and relationship.

In short, people don’t just want to know what’s true, they want to know what’s real. And what’s real is deeper than just an idea—it’s an experience.

They come looking for something bigger than themselves, and something frankly, bigger than us. They come looking for God.

It’s a shame when people come to church looking for God and only find us.

God, in his nature, is both immanent and transcendent. A few decades ago as the culture slipped away from church, focusing on the immanence of God brought many back.

But the cultural shifts of the last decade have left people (especially younger people) longing for the transcendent.

This should be no surprise because of course the heart naturally longs for God. Sometimes we just long for God a bit differently than our parents.

I think the best future churches will have content that leans toward the immanent—practical, helpful and digestible. Again, being completely obtuse and incomprehensible or insider-focused helps no one. And future churches will also offer experiences that feel transcendent…a sense that you had to be there to experience what happened.

The best churches will offer both because that reflects the character and nature of God and the character of the Christian church at its best. 


Church online is new, so we’re all trying to figure it out. Understood.

Some growing churches fuel inclusivity by not offering their services online (Hillsong is famous for this), and while I respect that, I think online provides a HUGE front door to everyone you’re trying to reach. Everyone you’re trying to reach with the love of Christ is online.

So how do you navigate that tension of having everything you do available online and in person? Why would people bother to come at all, is the question.

Fundamentally, the consumption of content is also leaving people hungering for greater community, greater experience and greater transcendence.

So here’s what many growing churches are doing: offering experiences that, when watched online, leave you longing for the real, in person thing.

How? Running through that list we started with, growing churches design their in-person experience to:

  • move people quickly from anonymity to a sense of belonging
  • focus on the engagement of the heart, not just the head, both in the message and the music and overall experience.
  • offer more variety of services than three songs and a message
  • facilitate more passionate expressions of worship
  • create moments and additional space during the service for prayer
  • put more thought in the service to the engaging a variety of emotions

If everything your church does in the future feels downloadable, probably all you’ll get is a lot of downloads, not a lot of gathered people.

If what your church does touches the soul, people will continue to gather.

People are coming to church expecting to meet God. Don’t let them settle for meeting you or something they could have half-listened to while working out.

To put it simply, if people feel like they missed nothing when they missed church, they’ll keep missing church.


If you’ve been around church world for the last few decades, it’s easy to think that you need polish to pull off effective ministry. Another $50,000 for lights or sound and you’ll be good.

To be sure, charismatic churches have some amazing production.

But if you’re sitting there thinking that you need a better soundboard, some new LEDs and a much better band to reach people, think again.

Passion is free. And passion beats polish.

The effective churches I’ve visited and seen recently by no means had the best lights, stage or production. Some had almost no stage and no lights, while others had a pretty decent package, but not nearly the level you see at some churches.

What did they all have in common? Passion.

When it comes to reaching the next generation, passion beats polish.

It’s not that polish is bad (I’m all for great environments and seeing people fully use their gifts to create amazing experiences), but I think polish falls flat unless accompanied by a raw passion that exudes from leaders who love connecting people with God.

In some of the growing churches I’ve personally visited, smaller facilities and stage sets were more than compensated for by preachers, worship leaders and team members who exuded passion for the mission.

One caveat: Don’t fake passion—people can smell fake from a mile away. And don’t exaggerate it. Different people have different levels of passion.

But if yours has faded, rekindle it. Pray about. Evoke what’s in there, and bring it to church.

In an age where nothing seems real anymore, people are looking for authentic. Church, we have it.


A few notes before we finish up.


The attractional movement has done a great job reminding all of us that we have guests in the room. And while the foyer may have moved, someone’s first Sunday is still a huge deal.

So that’s no excuse to be self-indulgently weird. Authentic doesn’t mean weird.


Another trend I’ve seen is that the next generation of preachers (under 40s) seem to preach more than they teach.

It’s always hard to define the exact difference between the two but simply put, preaching speaks more to the heart, teaching speaks more to the head.

Preachers facilitate an experience. Teachers convey information.

I think the best pastors do both well.

Preaching without solid teaching can become emotionalism. Teaching without preaching can become intellectualism.

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Speaker and podcaster Carey Nieuwhof is a former lawyer and founding pastor of Connexus Church, one of the largest and most influential churches in Canada. With over 6 million downloads, The Carey Nieuwhof Leadership Podcast features today's top leaders and cultural influencers. His most recent book is “Didn’t See It Coming: Overcoming the 7 Greatest Challenges That No One Expects and Everyone Experiences.” Carey and his wife, Toni, reside near Barrie, Ontario and have two children.