2. Think like a newbie.
When considering a ministry name, think like a guest or someone who wants to connect more deeply. Sit in your worship service. Read each email and bulletin from that perspective. What does each ministry name mean?
At some churches, all the messaging is massively confusing. Imagine a new person reading or hearing: “Check out Iron2Iron on Tuesday night. Wednesday morning our Motionz group meets. And on Thursday evening, come to RAKGoS (Radically Awesome Killer Group of Singles).” Although that may seem extreme, it’s painfully accurate in some places.
As you brainstorm, think like someone who has yet to attend your church. Focus on people your faith community hasn’t yet impacted. Bonhoeffer was right. “The church is the church only when it exists for others.”
3. Consider names that are self-describing.
As you think like a newbie, consider a descriptive ministry name. It shouldn’t need much explanation. For example, does the children’s ministry name clearly signal to parents that the ministry is for children? The church name with “Kids” attached (Grace Kids) may not seem very creative. But it’s clear and obvious for parents.
These three pointers about ministry name ideas aren’t infallible or exhaustive. But I hope they encourage you and help you think strategically.
What tips do you have for brainstorming a ministry name? Please share them in the comments below!
