2. Broker Meaning
In the same way that our lives are awash in hundreds or thousands of half-real relationships thanks to our phones, we are also drowning in a sea of information.
Never in the history of humanity has so much useful and useless information been available to so many so quickly.
And we have no idea what to do with it.
The current and future crisis is not a crisis of information, it’s a crisis of meaning.
You’ve felt this every time you’ve scrolled through your social media feed and thought “there is nothing of value here at all.”
In fact, on some days, the constant rants, drivel, trivial observations, bragging, self-promotion and complaining has made you think about giving up social media altogether.
The challenge for leaders moving forward is not to produce more content. The challenge is to provide meaning.
I believe the future belongs to leaders who broker meaning in the sea of endless content.
It follows, then, that the key to providing meaning isn’t more, it’s better.
More content will simply get lost the constant chatter.
More without meaning will make you less relevant. You become yet another unhelpful voice.
Better is not nearly as easy as more. Better requires thought, reflection, digestion and ultimately resonance (it’s resonance that tells you your content is connecting).
This provides a huge opportunity for church leaders. Who better to provide meaning than the leaders called to share timeless truth in an era starved for meaning?
And for business leaders, the opportunity to stand out with your customers, your peers and your clients is right in front of you.
Just know that the race to produce more will compete with the need to produce meaning.
The meaning-brokers will win the race.
Leaders who read widely, digest, think and above all publish content that actually helps people find meaning will become THE leaders in their field.
