Found this quote a while back in 1 to 1 Magazine:
Strive for engagement, not loyalty.
If you want loyalty, get a dog! People are more likely to stay with a brand out of habit than out of loyalty, It’s less work than picking a new one. Unless another brand makes their choice irresistible.
– Randy Susan Wagner (Orbitz CMO)
It is my prayer that in the days to come our churches will be filled with leaders who are fully engaged with a vision, rather than just being loyal to it. Believe it or not, there is a major difference.
