Let me begin by saying this is not a political post. It doesn’t matter if you are a liberal or a conservative; Republican or Democrat; a Romney supporter or an Obama supporter. I could just as easily insert any politician or pundit’s name in this title, and the point would be the same.
These guys get clarity. They are hyper-focused on the message and nothing gets in the way of it. They identify 3-5 central message points they want to make and they drill down into those points every single time they have an opportunity to talk. Sure, they are talking about other things. But in the midst of those other conversations, they find a way to talk about the message.
How does that relate to the Church? Because making sure we are talking about the message is everything in Church Communications.
Here are the 3 things I learned from Rush Limbaugh about Church Communications:
#1 – Identify the 3-5 central message points you want people to have in their heads.
- Your messages need to be simple and to the point.
- They need to be memorable.
- They need to captivate the audience’s attention, stir their emotions, and call for them to take action. If they don’t capture your attention; stir your emotions; and call for youto take action; they won’t have that effect on your audience either.
#2 – Determine how you will communicate your 3-5 central message points.
- Develop a communication strategy and communication standards. I’ve written about this many times, in many different ways. But the point is, you have to have a plan. It’s not going to happen by accident. Rush Limbaugh knows exactly what he’s going to say and how he’s going to say it.
#3 – Ask how all of your other conversations will tie back to your 3-5 central messages points.
- Constant assessment is necessary when it comes to this.
- You must always be asking how to tie every conversation, every ministry event, every banner, every print material, every social media post to your primary 3-5 central message points.
What are the 3-5 central message points your Church is communicating?
