Home Small Group Leaders Small Group Leaders How To's 5 Keys to Avoiding a Church-Wide Campaign Disaster

5 Keys to Avoiding a Church-Wide Campaign Disaster

3. Keep your senior pastor in the role of small group champion.  

Few moves are as disastrous as allowing your senior pastor to delegate this role to you or anyone else.  

If you want to recruit the largest number of hosts, your pastor needs to make the host ask several times in August (in the sermon and not just an announcement). If you want to involve the largest number of people, your pastor needs to be the one challenging everyone to be part of group that’s using the curriculum that goes along with the message series.  

4. Help the largest number of new groups get off to a good start.  

It’s one thing to have a landslide response to the host ask. It’s another thing entirely to have a healthy percentage of your newest groups get off to a good start.  

Great communication is one of the biggest keys to helping the largest number of new hosts get started.  

Another important key is providing the right training and encouragement out of the gate. 

5. Sustain as many of the new groups as possible.  

So much energy goes into a church-wide campaign that it’s very common to just breathe a sigh of relief when the launch is over and the groups are beginning to meet.  

Don’t take a breath yet! Staying focused on helping your new groups continue meeting (if they choose to) by providing an easy next step into a next study really pays off when done correctly. 

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Mark Howell serves as Pastor of Communities at Canyon Ridge Christian Church in Las Vegas, NV. He founded SmallGroupResources.net, offering consulting and coaching services to help churches across North America launch, build and sustain healthy small group ministries. He spent four years on the consulting staff at Lifetogether and often contributes to ministry periodicals such as the Pastor's Ministry Toolbox and ChurchCentral.com.