Last night at the National Religious Broadcasters Convention in Nashville, I hosted a panel discussion with Michael Flaherty, Co-founder and President of Walden Media, and Simon Swart, Executive VP & General Manager of 20th Century Fox Home Entertainment for North America. We were discussing the future of entertainment, changing media platforms, and then transitioned to the latest Chronicles of Narnia film “The Voyage of the Dawn Treader” (due out on DVD in April). In that conversation, Michael confirmed that the next installment of the movie franchise would be “The Magician’s Nephew.” I found it very interesting that in less than an hour, a review of our conversation was posted at NarniaFans.com. Then, in less than 24 hours, more than 53 people had commented on the post. (It’s probably higher as you read this.)
It reminded me (once again) of the power of a niche. Most blogs get no response, some get a little, and only a few get serious comments. But here’s a blog that focuses on a very small niche in the world – Chronicles of Narnia fans. It doesn’t discuss politics, other movies, or popular music. It’s “all Narnia, all the time.” As a result, they’ve built a remarkably large and vocal following.
Once again, my message is this: Find your ONE BIG THING. Find your FOCUS. Find your EXPERTISE. Find your PASSION.
Your chances of getting noticed in the chaos and clutter are incredibly small. But your chances of getting noticed by people who share your focus, expertise, and passion are far higher.
Like my post about “the bread plate lady,” it’s about the niche. If you have a message that matters – that’s the place to start.
Let me know what you think…