This is an oldie but a goodie. Jon Collins from Epipheo Studios talks at the Q Conference about communicating complicated ideas through simple storytelling (9 minutes of goodness).
He starts out acknowledging that new technology creates new ways to communicate. Then, he breaks it down. Breaking through the noise isn’t as technical as you’d think.
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- Visuals. They’re sticky, anchors in your brain. Images allow you to say more with less.
- Humor. Draws people in and disarms them before you try to rock their paradigm.
- Significance. Why? What’s the point? Make sure you answer that. Frankly. One sentence.
He gives some great examples about new ways to tell a story. Watch the video. And, if after that, you’re still looking for additional inspiration, take some cues from commercial spots and Very Short Story on Twitter.
