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Ministry Ads on MTV, VH1 Reach Teens

The Christian Post reported on an outreach program of Champion Ministries called Groundwire that is reaching teens with messages of hope and encouragement in all the places where the media threatens to do the opposite. Groundwire founder Sean Dunn has created commercial spots strategically placed on teen-favorite media outlets such as radio stations, MTV, VH1, Cartoon Network, Comedy Central, and Nickelodeon’s Nick at Night programming. These spots are designed to offer teens an opportunity to meet Christ, witness God’s love, and prompt viewers to chat with “someone who cares” about their problems, a volunteer spiritual coach online at Groundwire.net. “Our goal is to make it hard for anybody to go through an entire day without hearing about our God in heaven who loves them,” says Dunn. The Christian Post says Groundwire’s site averages 30,000 visits and 2.8 million hits per month, and the spots are reaching 12 million people weekly on 1,200 secular and Christian stations.

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Toni Ridgaway is a content editor for the Outreach Web Network, including churchleaders.com and SermonCentral.com.