More Tips for Communicating With the Unchurched
4. Prepare, prepare, prepare.
Unchurched people appreciate speakers who know what they’re talking about. They expect someone on stage or behind a pulpit to be prepared. They can tell when someone is unprepared.
If you’re preparing talks on Saturday nights to deliver on Sunday mornings, I’ll bet they aren’t attracting many unchurched people. You can’t prepare a talk for unchurched people on the spur of the moment. Be prepared and you’ll likely be better at communicating with unchurched people.
5. Conclude with a clear action step.
Finally… One reason so many unchurched people don’t respond at the end of sermons is because they don’t know where to go. So be clear with your action step. What do you want people to do with what they just heard?
Know, practice, and prepare for the action step. Think it through, as if every person would be responding for the first time.
Our response times (invitations) are foreign to unchurched people. They don’t know where to go or what to do. So you need to communicate this clearly. Provide clear action steps.
At church, how are you communicating with unchurched people? Rethink your weekend services to evaluate how worship appears to people who aren’t familiar with the church.
What would you add to this list? How can we work on communicating with unchurched people more effectively?
