3. Create a Strong Introduction
This is the point in the talk where you have to grab the attention of the unchurched.
Andy Stanley does this well. He creates an introduction that provides some form of tension in the heart of every person in the audience.
Make your introduction light and engaging. If your introduction is reading 15 verses of an Old Testament passage, you will likely lose the unchurched. That is a delivery that engages the insiders.
Talks that engage unchurched people usually start with a story or something that the unchurched can relate to at the opening so that you have them when you get into the Gospel content (the meat of the message).
4. Prepare, Prepare, Prepare
If I have learned one thing about unchurched people, it would be that they appreciate those who know what they are talking about.
Unchurched people expect someone on stage to be prepared. They can tell when someone is unprepared.
If you are preparing your talk on Saturday night to deliver it Sunday morning, I bet your talks are not attracting many unchurched people. This is a safe assumption.
You cannot prepare a talk for unchurched people on Saturday night or Sunday morning.
Be prepared and you will likely engage more unchurched people.
5. Communicate a Clear Action Step in Your Conclusion
One reason so many unchurched people do not respond at the end of our talks is because they do not know where to go.
Be clear with your action step. What do you want them to do with what they just heard?
Know, practice and prepare for the action step. Your response time should be thought out as if every person would be responding for the first time.
Our response times (invitations) are foreign to unchurched people. They do not know where to go or what to do. You need to communicate this clearly from the stage.
Give them clear action steps.
So, what are you doing to engage lost people in your weekend services? I think it would be helpful if every church started to rethink their weekend services to evaluate what they appear like to unchurched people.
What would you add to this list so that we can be more effective in our weekend services from a delivery standpoint?