Positive Culture: 4 Tips To Build a Strong KidMin Brand

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Do you have a positive culture in your children’s ministry? Want to improve your brand and reputation in the church and community? Then read on for 4 essential tips for kidmin leaders.

Culture is your brand. The way your team greets people, deals with challenges, ministers to kids and families, and even says goodbye. The look and feel of your ministry comes from the brand you create. So you can’t leave it up to chance.

Here are four key ways to develop the culture you want.

4 Ways to Develop a Positive Culture at Church

1. Recruit well with your culture.

You can’t make people be who they aren’t. If you want “high-energy, motivated, upbeat” as values in your ministry, recruit those kinds of people. People who are more reserved may be drawn to roles behind the scenes. But recruit what you want to project in your ministry. Then put those people out front.

2. Train thoroughly.

Engage your staff over and over in the why of what they do—not only what they do. Coach people to say and do things in ways that represent your ministry’s values. For example, if you want people to greet guests a certain way, give them the exact wording. Focus on the details because it’s the details that convey positive culture.

3. Create a culture of overcommunication.

Ensure that everyone on the team knows your values and the positive culture you’re trying to create. Communication is especially critical when you’re building a new ministry and with new people joining your team. Take time to share your story, dreams, goals, and values with every single person. Give them specific examples of how you’ve seen the culture you desire lived out.

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ChildrensMinistry.com is brought to you by Group Publishing, Inc. As a decades-long provider of church resources, Group is passionate about one thing—helping kids and adults develop lifelong relationships with Jesus. ChildrensMinistry.com exists to equip children’s leaders with helpful tips, tools, and free resources to be effective in creating experiences that engage the senses, trigger emotions, and create lightbulb moments for kids and their families. ChildrensMinistry.com invites you to visit and discover more for your ministry, and to sign up for their free e-newsletter.

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