In this critical time, clear messages are more important than ever. Many churches are still open and situations, rules & guidelines are changing quickly for different locations. Digital signage can greatly improve your communication and help your congregation to navigate in your church. You can communicate safety expectations, guidelines, information on where things are, what new, what changed.
Here are six few ways you can improve communication and overall experience of your congregation in your church with digital signage.
1. Keep your content up to date.
You can remotely update, schedule your contents, so your messages, events information, will never be out of date. Even when there’s last minute changes, you can keep them updated with ease.
With COVID-19, safety procedures, guidelines may be required to change often based on your local government guidelines. Use of digital signs can make this process much easier.
You can also plan and schedule your content out so you don’t have to be around the day of events just to update some signs.
With simple, cost effect devices like Amazon FIre Stick or Raspberry Pi, you can turn any TV into digital signs.
2. Collaborate with others to update your signs.
Almost any digital signage solution can helps you do #1, but more often than not, your signs are the collaboration results of multiple people. If you are the one who’s responsible for setting up the systems, training everyone, provisioning access, password, this task can be daunting. On the other hand, from the content collaborator point of view, no-one wants to learn a whole new system, remember more passwords just to edit a few slides.
There’s a few simple solutions for that:
Google Slides: it is already a common slides creation tool and many people already know how to use it. For those who never use it, they may be already familiar with Microsoft PowerPoint, and Google Slides is pretty similar. And even if you never use it before, the tool is very easy to pick up.
With Google Slides, your slides store on the cloud, multiple people can access, edit it at the same time. The slides are already in a format that perfectly fits for TV screens. So for collaborating on your digital signage it is a great tool.
For digital signage admin, you just need to put the Google Slides on to you signs, when changes are made on Google Slides, your signs will be automatically updated. You can also mix Google Slides with your other normal image, video, social media content in your playlist.
This way, your content collaborator can contribute to the slides design without having to log in or learn another tool.
Dropbox, Google Drives, OneDrive: Sometimes Google Slides is not the ideal solution because your sign is in a spot with flaky WiFi connection, or you need a simple way for people to share a bunch of photos quickly. In this case, Dropbox, Google Drives, OneDrive would be a great solution. Most people already have one and are familiar with using them. You can create a shared folder, share it with your collaborator. They can just put in images, photos, PDF documents that they want to share, and the content will be displayed on your screens. Unlike Google Slides, the files will be stored locally on the players so if you lose internet connection the content will still be playing.
3. Automatically stream your live events to your overflow rooms.
With social distancing, it might be common that your main hall is full, and you need to utilize overflow rooms, and you are already streaming your content over the internet through services such as livestream.com, YouTube Live, Facebook Live. Why not schedule the live streams event to automatically run on your overflow room’s screens at the right time. You can read more about how to do it here.
4. Use QR Codes.
Here are a few ways you can use QR Codes on signs in your churches:
RSVP for an event: use a link to your event organizer of choice (Eventbrite, Facebook Events, Meetups, etc.) so folks can just scan the QR Code and RSVP. This is a proven way to increase attendance, and make it easier for your congregation to bookmark events.
Follow your Social Media: you can have QR Code set up so folks can scan to follow your Facebook, Instagram, or other social media.
Connect to your WiFi: No more writing password on a piece of paper, whiteboard, etc. You can set up QR Code so that users can scan to be connected to WiFi.
More info, maps details: You can have your users scan the QR Code to be routed to Google Maps to learn more about a location referenced on your sign, or to a webpage to learn more.
Share feedback: QR Codes can be set up to prefill an SMS message, or email with some information, making it easy for you to collect feedback.
5. Communicate your schedules.
An important function of church signs is to help communicate what’s coming up.
You can leverage slides templates to quickly create your signs that highlight single events.
Or you can link up your share Google, Microsoft Calendar and have it automatically updated on your screens. Using a shared calendar can reduce the work needed to update your signs with upcoming schedules, it will also allow others to contribute simply by sending invites to the shared calendar.
6. Leverage content from your social media.
If you are already using Facebook, Instagram to post content, you can reuse those content easily on your digital signs. Just connect up your social account, and let the platform do the rest: automatically pull in new posts and generate visualization on your screens.
This is a simple and effective way to keep your screens fresh and engaging without spending a lot of time creating new contents.
OptiSigns is a digital signage software that’s designed with simplicity in mind, yet with sophistication that can help you to implement all the recommended tips above.
- Use Google Slides on your signs
- Add QR codes to your signs with a few clicks
- Schedule your live streaming events in your overflow rooms
- Native integration to your social media accounts
- Hundreds of prebuilt templates
OptiSigns is very affordable at $10/mo/screen with special discount for churches.
Joins hundreds of churches who are already using OptiSigns to modernize their communication.