Summer should consist of a series of fun events.
The church cancels all adult Bible classes and small groups for the summer. The fun events they focus on have been traditional at the church for many years and they are seen as “family times” meaning times for the church family to have BBQ’s, pie parties, and time together. The advertising for the events is primarily done through the church bulletin and member email. No communications are created to invite people outside the church or to encourage members to bring guests.
Both of these churches are in the same denomination, both would consider themselves biblical and evangelical.
But what do their communications say about what each church truly believes is important? At the end of the summer, what do you imagine will be the results in each church in helping people come to know Jesus as Savior and grow as disciples?
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Spend some time this week in a staff meeting looking at your current church communication.
Ask yourselves: If I didn’t know anything about this church, what would I consider their priorities? What are they doing now and in the coming weeks that is obedient to the Great Commission, to helping people outside the church come to know Jesus, and to help those who know him grow as disciples?
It doesn’t matter how up-to-date you are with your technology, if you’ve already mastered the latest social media format, or if your designs could win marketing competitions, or if your social media mix has extraordinary engagement by your members. What matters is what drives the heart of your church programming? If it doesn’t reflect obedience to the Great Commission, you need to work on that first.
Once obedience to the Great Commission is honestly at the core of your church and your actions, no matter how you choose to communicate it, no matter what your skill or technology expertise, you will have the Lord’s blessing and partnership in your work
What is your summer church priority, making yourselves comfortable and happy or fully fulfilling the commands of Jesus? What’s in your heart, personally or as a church will always come out in your words.
This article on summer church communications originally appeared here, and is used by permission.
