The studio will consider numerous genres and formats, Erwin said, not just traditional Scripture-based programming. “The audience wants more,” he said. “The content that we make can be infused with values and the things that pull us back together as a family and as Americans.”
Jenkins, who has received widespread acclaim for “The Chosen,” said he’s “thrilled there’s a place for people like me who can have the creative freedom and a connection to the audience.” He added, “I don’t want to have to constantly convince people that there is an audience” for faith-based entertainment options.
Of the estimated 2.4 billion Christians worldwide, producer Jason Blum noted, “There’s nothing quite like the power of an affinity audience, who is underserved with programming options.”
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