Chick-fil-A is reportedly planning to enter the entertainment industry with a new streaming service to launch later this year.
Known for its Christian roots and emphasis on customer service, Chick-fil-A is consistently ranked among the most beloved fast food restaurants.
Somewhat paradoxically, the chain also continues to be controversial, particularly for its founder’s traditional stance on marriage. However, the company has sought to cultivate a welcoming environment for all customers and employees—sometimes even resulting in criticism from conservatives.
Chick-fil-A continues to emphasize the importance of families in its corporate decisions. According to Deadline, the Atlanta-based chicken purveyor is currently working with production companies and studios to create family-friendly shows and content for its streaming service.
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The main emphasis of the original content will reportedly be on unscripted shows, with a budget of $400,000 per half-hour.
One such program is a game show from Glassman Media (NBC’s “The Wall”) and Sugar23 (Netflix’s “13 Reasons Why”), which has been given a 10-episode order, according to Variety.
Chick-fil-A is also looking to acquire licensed content.
Additionally, leaders are in early talks to create original scripted and animated content.
Brian Gibson, who has producer credits on “Top Gear USA,” “Supernanny,” “Dancing With the Stars,” and “The X Factor,” is leading the charge on programming.
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While the move to develop a streaming service might come as a surprise to some customers and fans, this is not the first time Chick-fil-A has expanded its vision beyond quick service dining. Through pennycake, the company offers games, puzzles, and activities “to bring families closer together.”
