• Team builder — Even if your church is in a hiring freeze, these skills are invaluable as it includes building teams of volunteers. You’ll only grow as far as the person leading your efforts, so aim high.
• Collaborator — This person needs to work with various ministry leaders as well as creative types. So knowing how to understand WHAT needs to be communicated and HOW to translate that creatively takes spirit of collaboration (and the ability to speak fluently in the languages of both strategic thinkers and creatives)
And this is very important to understand: creative technical skills like graphic design or video are helpful, but much lower on the priority list since these can be outsourced if needed.
It may be time for you to move your communication director role from a “technical” position to a “leadership” position, because it’s difficult (if not impossible) for creative or technical expertise to overcome a lack of vision.
This article originally appeared here and is used by permission.
