Why Isn’t Your Church Reaching the Unchurched?

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Yet a spiritual narcissism has invaded our thinking, where the individual needs and desires of the believer become the center of attention.

Have you ever heard the way we talk?

“I want to go where I’m fed” or “I need to be ministered to” rolls off our tongues without even blushing. We walk out of a worship service and say, “I didn’t get anything out of it,” as if worship was about what we received rather than what we gave to God.

And it’s killing the church, blinding our vision, paralyzing our mission and muting our voice.

Consider the first two questions any organization must ask itself (courtesy of management expert Peter Drucker): “What is our mission?” and “Who is our customer?” Our mission is to seek and save the lost. Period. So what does that mean when it comes to our “customer?”

They are the lost.

Let’s be honest. To be a church for the unchurched means you will not be a church for the churched. Not in terms of your “front door,” not in terms of your outreach, not in terms of the front half of the Great Commission. To be a church for the unchurched simply, but profoundly, means that when you reach out, you are not reaching out to the already convinced, but reaching out to the unchurched.

So do you want to be that kind of church?

Then start doing it.

This article originally appeared here and is used by permission.

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James Emery Whitehttps://www.churchandculture.org/
James Emery White is the founding and senior pastor of Mecklenburg Community Church in Charlotte, NC, and a former professor of theology and culture at Gordon-Conwell Theological Seminary, where he also served as their fourth president. His latest book, "Hybrid Church: Rethinking the Church for a Post-Christian Digital Age," is now available on Amazon or from your favorite bookseller. To enjoy a free subscription to the Church & Culture blog, visit churchandculture.org, where you can view past blogs in our archive, read the latest church and culture news from around the world, and listen to the Church & Culture Podcast. Follow Dr. White on Twitter, Facebook and Instagram at @JamesEmeryWhite.

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