What a Good Sermon Introduction Looks Like and What it Does

What a Good Sermon Introduction Looks Like and What it Does

I said to a pastor friend, “I wonder if you’d allow me to offer a tiny word of criticism on last Sunday’s sermon.” He sat up straight and beamed. “I’d welcome a criticism!”

This good man is even excited to have someone do this. Wow. (He said later that everyone compliments his preaching, but sometimes he’d appreciate a helpful suggestion. I had two thoughts: Any right-thinking pastor would do that, but at the same time, we don’t want a constant barrage of suggestions or criticisms. Just one or two along the way at helpful intervals would be quite sufficient, thanks.)

I said, “You jumped off into the deep end of the pool with us. Within two minutes after you began the sermon we were in over our heads. That makes it hard on a congregation to keep up and follow you.”

He kept listening.

“How much better to wade out in the shallow end at first. Let us adjust to the water temperature and see where you are going with this message. Gradually take us into the deep.”

He welcomed the thought and proved once again what I already knew—what a terrific fellow he is. One doesn’t abruptly offer criticism or suggestions without confidence that the recipient will welcome it.

Story One. 

The U.S. Attorney for the southern district of our state was addressing a weekly men’s luncheon at our church this week. He began with this story…

This fellow was on trial for murder, although the body of the deceased had never been found. At one point, the defendant’s lawyer made a startling announcement. “Ladies and gentlemen of the jury, if you will put your attention on those doors in the rear, in exactly 15 seconds, the person my client is accused of murdering will walk into this courtroom!” Everyone turned to the doors and counted off the seconds. The time came and went. The defense attorney said, “While it is true that the man did not walk through those doors, please notice that every one of you turned and looked, expecting him to do so. That shows reasonable doubt about my client’s guilt. And if there is reasonable doubt, you must acquit!” A short time later, the jury retired to deliberate. Within 10 minutes, they were back. The judge asked if they had reached a verdict. “We have, your honor. We find the defendant guilty as charged.” A few minutes later, the attorney caught a member of the jury. “How could you find him guilty? All of you turned and looked, expecting the dead man to walk through those doors.” The juror said, “That’s true. We all turned and looked. But sir, there was only one person in the entire courtroom who did not turn and look. Your client. He didn’t turn because he knew the corpse wasn’t coming through those doors. He had killed him.”

The speaker paused for our reactions, then looked out at his audience and said, “I’ll be looking at the doors in the back today, where there is a clock. And I promise you I’ll stay on time.”

That’s one way of doing an introduction. It has nothing to do with what follows, but is merely an icebreaker, something to get everyone’s attention and to connect the speaker with his audience. (And, by the way, since this type of meeting is low key, intended only to inspire, inform and possibly entertain just a little, the story worked.)

A pastor of a congregation will not do what our speaker did. A pastor does not need an icebreaker, something to connect him with his audience. He is their beloved pastor, the shepherd of this congregation, and is well known to them. So, while he may use an icebreaker when addressing a convention or conference where no one knows him, the sermon introduction will be of a different nature altogether.

The sermon introduction will be geared to draw everyone together, to establish communication between pastor and audience, and to begin to focus their attention on what is to come. The sermon introduction provides the lead-in for the teaching which follows.

Here are a couple of examples…

Story Two. 

A minister drove into Bloomington, Illinois, late one Saturday afternoon, checked into a hotel, and walked outside to buy a newspaper. He would be preaching in a church there the next morning and wanted to see if anything was going on locally which might connect with his sermon in some way. He took the paper back to the room and read it.

There was nothing in the paper that spoke to his sermon, but the minister did make a little discovery. Not far from Bloomington, Illinois, are two towns with unusual names. There is Normal, Illinois, and a few miles farther out is the community of Oblong. A wedding was going on, and the announcement said, “Normal Boy to Marry Oblong Girl.” The pastor laughed and tore it out to share with the congregation the next morning.

Sunday morning in the introductory part of his sermon he pulled out that wedding announcement to share with the people. He read it and then waited for a reaction. They sat there staring at him. To them, these were just the names of local communities, as though a Mississippi paper might say “Tupelo Boy to Marry Hattiesburg Girl.”

That’s when something occurred to that pastor.

When we were new to the Christian faith, all of the wonderful teachings and doctrines and hymns were fresh and cutting edge and wonderful. We could not get enough of this! God is love! Jesus died for my sins! My sins are gone. I’m going to Heaven! There is no condemnation to those who are in Christ!

However over the years, as we have sung those hymns and read those texts and heard those sermons hundreds of times, they tend to lose their edge and even become stale, a little trivial.

One of the best things we can do in an hour of worship is to take down the amazing truths of the gospel of Jesus Christ from the pedestal where we enshrined them, dust them off and restore them to our daily lives where they belong!

In today’s message, I want to remind you of some of the precious truths of the Gospel which need to be dusted off and returned to service in the Kingdom…

That last sentence is the transition statement that leads into the body of the sermon. Every introductory story or illustration should be followed by a transition sentence to help the congregation see where you are going.

Note: I’ve used that story as the lead-in to a week of revival services. After telling it, I’ll say something like this: “One reason for a time of revival is to take down off the mantel (or pedestal) all those great truths of the gospel of Jesus and dust them off and restore them to their rightful place in our lives! So this week we’re going to be talking about the love of God, the forgiveness of Jesus Christ, and the good news that everyone who believes in Jesus will live forever!” I will add, “When the week is over, you may not have heard a thing you didn’t already know. But if we are successful, you will love them so much more!”

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Joe McKeever
Joe McKeever has been a believer over 60 years, has been preaching the Gospel over 50 years, and has been writing and cartooning for Christian Publications over 40 years. He lives in New Orleans.