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Is Facebook Discipling Your Church Members?

How Technology is Shaping the Church and Altering our Worldview

discipling facebook

Over the last few weeks, there have been a number of concerning reports about how social media—Facebook, in particular—is having extremely negative effects on our society, especially among teenagers. It is even shaping the content that Christians are exposed to on the platform as well. According to a Wall Street Journal investigation, the issues range from certain high-profile accounts being shielded from standard content guidelines to how the company has known that Instagram is toxic for many teenage girls. The Wall Street Journal also reported that in 2018 the company tweaked its content algorithms, which drive our news feeds, in hopes of fostering greater community and user engagement, but the effects were more dangerous than initially thought. The report shows that these changes actually exacerbated tensions and divisions with more inflammatory and objectionable content being highlighted for users, yet leadership failed to act.

On top of these reports from the Wall Street Journal, which were gleaned from various internal research reports, online employee discussions, and draft presentations to senior management, MIT Technology Review recently showed that troll farms had reached over 140 million users on Facebook before the 2020 election. A troll farm is an organized group of users (or even bots) who intentionally craft content to exploit division and sow discord in society. Of particular interest to Christians is that these troll farms — often based in Eastern Europe — operated all 15 of the top Christian American pages on Facebook in October 2019. The largest of the Christian pages on the platform reached 75 million U.S. users monthly. Ninety-five percent of that engagement came from users who never chose to follow the pages but were still exposed to the content crafted by these non-Christian groups.

Jeff Allen, a former senior-level data scientist at Facebook who authored the 2019 report in the MIT story, stated, “Our platform has given the largest voice in the Christian American community to a handful of bad actors, who, based on their media production practices, have never been to church.” This means that millions of Christians throughout our society are likely being exposed daily to messages from troll farms, which often design messages for higher engagement, financial gain, and to negatively alter one’s outlook on the world rather than point people back to Christ and the gospel.

It is obvious from these reports that Facebook needs to immediately address these concerning ethical issues for the sake of public safety, health, and our public discourse. But another big takeaway is that these issues are not limited to Facebook; rather, they are symptomatic of the larger issues with technology in our society today. In reality, we are often being discipled more by our technologies than we are the Word of God.

More than a tool

One of the most common understandings of technology, especially in Christianity, is that it is simply a tool that we choose to use for good or evil purposes. But others insist that technology is a larger social force that is basically unstoppable in altering society for ill. In his book The Technological Society, French sociologist Jacques Ellul says technology is much more than a simple tool or machine because its purpose is to shape every aspect of our society and culture toward greater efficiency—at any cost. While Ellul didn’t exactly have a hopeful outlook for our technological society, one aspect of his philosophy is prescient in that it pushes us to consider the larger ways that technology shapes our culture and alters our perception of reality.

As technologist and theologian John Dyer puts it in his book From the Garden to the City, “Both [views] have elements of truth to them, but we cannot reduce all discussions about technology in either direction.” He goes on to say, “People are culpable for their choices, but technology still plays a role in influencing the decisions they make.” A Christian philosophy of technology seeks to balance the two prevailing views of technology by providing an active framework of agency and accountability, alongside an expanded view of technology that sees the larger societal effects of these tools.

The Church has long promoted the idea that technology is a tool that can be used for good by God’s people to connect with others, build communities, shape the worldview of our churches, and influence the wider culture as we harness it to proclaim the gospel. At the same time, we must heed the words of theologian and ethicist Jacob Shatzer, who warns in his book Transhumanism and the Image of God that “each tool pushes us toward the goal that the tool is best made for” and that we must be “aware of this, unless we think that our goals in life will always align with the goals that tools were made for.” Amid the good, Christians need to recognize the ways that technology expands our moral horizons by opening up options we never thought possible and allowing our sinful hearts to use these technologies to exploit others, manipulate truth, and stoke division.

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Jason Thacker serves as chair of research in technology ethics and leads the ERLC Research Institute. He writes and speaks on various topics including human dignity, ethics, public theology, technology, digital governance, and artificial intelligence. His book, The Age of AI: Artificial Intelligence and the Future of Humanity, released March 2020 with Zondervan. He is a graduate of The University of Tennessee and The Southern Baptist Theological Seminary, where he is currently pursuing a PhD in Christian Ethics and Public Theology. He is married to Dorie and they have two sons.