#3 Generate linkbacks and boost traffic to your website
One of the most valuable benefits of a church blog is that it will drive more visitors to your website. People will link to your blog posts and they will also turn up in searches on Google and Yahoo. More links to your website means more ways people can find you, and learn about your mission and vision.
Use your blog to get more links from:
• Search engines
• Social media
• Other blogs
#4 Establish an online reputation
A blog is a great way to carve out your church identity online. Through regular blog postings, you can show and tell people more about who you are and why you are unique. Because of your blog, people will talk more about (and even share) your great sermons, stories and devotionals.
Use your church blog to:
• Reach more people
• Engage your community
• Strengthen your identity
If your church wants to reach more people on the Web, don’t be afraid to embrace the power of blogging. A church blog gives you an ideal stage to voice the message and mission of your church on the Internet.
Ready to start blogging? Here are five quick tips:
• Always reinforce the vision and mission of church
• Share valuable content 3-5 times a week
• Keep content simple
• Develop a blogging team to help curate content
Include your blog address in all church communications.
Does your church use a blog for communications? If so, how?
