Your church website will likely be the first place most of your guests visit before they ever step a foot into your front door. In fact, you should think of your church website AS the front door, the digital front door to your church.
So before you sink another minute or another dollar into your guest experience, you should think about how your website is doing in this department. Not only is it your digital front door, but it is likely the hub of communication for your church. It is an integral part of your communication strategy and should be planned and executed with great care.
Here are 5 things you should do before you create a website:
1. Develop a communications strategy on how your church will use the Internet to reach more people and build online community. This is the first and most important thing you need to do before even thinking about a website design and development project.
2. Go out and get 3-4 quotes from legitimate web companies. (Contact Me for a list of great web companies.) Hire the experts.
3. Spend the money. You really do get what you pay for. This is the most important communication tool you have. Do what it takes. Cut your budget elsewhere. Ask a church member to help fund it.
4. Know the basics. Yes. You are hiring experts. But you should still be familiar with the basics of what every website should have.
5. Designate one person or a team to be responsible for the maintenance of the website.
Develop a strategy on how you want to use the Internet as part of your overall church communication strategy. Utilize all it has to offer to communicate with, connect with, and build relationships with your audience.