Home Worship & Creative Leaders Articles for Worship & Creative Bad Things Happen When Technology Gets Ahead of Strategy

Bad Things Happen When Technology Gets Ahead of Strategy

tech strategy

Never forget that ideas change the world, not technology. While we get caught up in the latest mobile devices, software, social media applications and more, we often jump in before we’ve really thought it through. We always need a tech strategy.

It’s been said that a significant reason there were so many casualties during the Civil War is because technology was way ahead of strategy. As they would develop new guns, ammunition, or explosives, in their haste to get them in the field, they just used them indiscriminately. In many cases, it killed incredible numbers of the very army using that technology.

So what am I saying? New technology is wonderful, but think it through. We always need a tech strategy. You can do far more damage to your own cause by firing your guns at random than taking the time to work out a strategy.

3 Tech Strategy Questions:

1. What’s the best use of this tool?

2. How can we maximize the investment?

3. What’s our desired result, and how do we know when we achieve it?

Be creative.

Be spontaneous.

Try new things.

But never forget that tools are wonderful, but ideas change the world.


This article on tech strategy originally here. Phil Cooke works at the intersection of faith, media, and culture, and he’s pretty rare – a working producer in Hollywood with a Ph.D. in Theology. His client list includes studios and networks like Walt Disney, Dreamworks, and USA Network, as well as major Christian organizations from Joel Osteen, Joyce Meyer, The Museum of the Bible, The Salvation Army, The YouVersion Bible app, and many more.

He’s produced TV and film programming in more than 60 countries around the world, and in the process, been shot at, survived two military coups, fallen out of a helicopter, and in Africa, been threatened with prison. And during that time – through his company Cooke Media Group in Los Angeles, California – he’s helped some of the largest Christian and nonprofit organizations in the world use the media to tell their story in a changing, disrupted culture.

Previous articleCliques in Church Youth Groups: 7 Steps to Include All Teens
Next articleThe Presence of God When Two or More Are Gathered
Phil Cooke, Ph.D, is a filmmaker, media consultant, and founder of Cooke Media Group in Los Angeles, California. His latest book is “Ideas on a Deadline: How to Be Creative When the Clock is Ticking." Find out more at philcooke.com.