4. You’re meeting people where they are
Community is in transition. People are building important networks and connections online, and it is becoming a valuable way for people to connect. For instance, did you know that 35 percent of the couples married between 2005 and 2012 met online?
Instead of fighting this transition, the church should be embracing its inherent positives and opportunities. We should be taking advantage of every tool at our disposal to reach people where they are, and there may be no greater tool available than social media.
5. Your social media accounts represent your church vitality
I know it doesn’t feel like it should be the case, but when people come to one of your social media platforms and you haven’t updated it in months, it shapes their impression of your church. If you’re going to have a social-media presence it’s important for you to regularly update it.
This means that you need to be very particular about the social-media platforms your church adopts. It’s better to have one or two platforms you really excel at than to be on every platform and to do them terribly.
Integrating social with your church app
If you have already have a church app, you have an intuitive way to integrate social media into your engagement strategy. Since more people are using mobile devices to shop and interact online, an app is a great way to keep people involved, to tell your story, and to share your church’s teaching and content.
People can share your content to their social-media platforms from your app and you can use your social channels to promote the app. It creates a seamless way to build an audience and expose more people to your church culture.
If you don’t have a church app, contact eChurch today for a free demo and find out what how an app can revolutionize your engagement