“The typical Gen Z churchgoer now attends 1.9 weekends per month, while Millennial churchgoers average 1.8 times—a steady upward shift since the lows seen during the pandemic,” the report said.
According to an article released by the Billy Graham Evangelistic Association, Circana BookScan reported a 36% increase in Bible sales this past September (when Kirk was assassinated) compared to September 2024. Circana BookScan reported that 2.4 million Bibles were purchased in September 2025, which was up from the 1.5 million Bibles that were sold in August 2025.
The article also shared that Christian book publisher HarperCollins sales data revealed that a large portion of those who purchased the Bibles were between ages 18-34.
