This is not the first time that a Burger King campaign has been controversial. In June 2021, the company launched a campaign in honor of Pride Month that took a shot at Chick-fil-A. Burger King promised to donate 40 cents of every sale of its new Ch’King Sandwich to the Human Rights Campaign, the largest LGBTQ advocacy group in the U.S. Burger King said that the donations would apply “even on Sundays.”
An online petition calling for the firing of Jorge Carvalho, Burger King’s general manager of Spain and Portugal, has gotten over 36,000 signatures as of this writing. The petition’s organizers are aiming for 50,000.
“They mock the Eucharist and the death of Christ in the most sacred time for Christians,” says the petition. “They take advantage of Holy Week to launch an offensive campaign against millions of believers in order to get publicity and money. It’s time to respond with a boycott of Burger King. Money is the only thing these companies understand and only with a boycott will they begin to respect Christians and Jesus Christ as they deserve.”