Jonathan Isaac, an NBA player who made headlines for refusing to kneel for the national anthem and refusing the COVID-19 vaccine, is creating an alternative sports-apparel company that champions Christian values. The 25-year-old forward, who plays for the Orlando Magic, announced an upcoming anti-woke clothing brand called UNITUS. Merchandise is expected to be available by August.
In the June 1 announcement video on Twitter, Isaac said his goal with UNITUS is “bringing people together over the love of God and country.” Just as other companies have the freedom to “attack or undermine” Christian and conservative values, the athlete noted, “we also have the freedom to create what we want to create.”
Jonathan Isaac: Standing Up for Beliefs Is Tough, but Necessary
As he prepares to launch his clothing line, Jonathan Isaac said he hopes to “sign athletes across all different sports.” One target audience, he said, includes “parents who want to buy their kids sneakers and clothes but wanna give their money to a company that they know is gonna work towards bolstering their values.”
In a clip from the Prager U short documentary “Unwoke Inc.,” Isaac said, “We can be proud of what we believe in. We don’t have to hide or be ashamed of it.” The basketball player added, “As the day continues to get darker and darker and crazier and crazier, you standing up for what you believe is only going to get harder. But it’s only going to become more and more necessary.”
In response to Isaac’s UNITUS announcement, Christian actress Candace Cameron Bure commented, “Go Jonathan!!!” Another person wrote, “Can’t wait to buy your clothing. Already burned the Nike woke garbage!”
Someone else pushed back, tweeting at Isaac: “Time out, time out… so what if you’re Christian and not conservative? Is this not the alienation you oppose?” Isaac responded: “If you’re for freedom in the marketplace, timetested values of faith, family, love of country, and can in fairness see that divisive sentiments are overtly pushed through media and [corporations] then UNITUS is for you, or you just want dope merch without the extras.”
