Award-winning artist Lecrae posted a message to Gospel Music Association (GMA) voters this week asking them to vote for other Reach Records artists instead of him.
Lecrae, who has won 11 Dove Awards and two Grammy Awards over the course of his career, has been nominated this year for four Dove Awards, including Rap/Hip Hop Album of the Year for his “Church Clothes 4” mixtape.
“Listen, today’s that day that the Dove Award voting starts, and you probably saw that Reach Records artists have a lot of nominations,” Lecrae said in a video.
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“You got Hulvey, you got WHATUPRG, you got Limoblaze, you got a 1KPhew, and of course myself,” he continued. “I just wanted to hop on here and say thank you to the GMA and the Dove Awards for constantly showing love and support.”
Lecrae then asked Dove Award voters not to vote for him this year. “I need to say this: If you’re voting, don’t vote for me this time. Vote for my friends, who I’ve seen put in a lot of work, a lot of care, and a lot of time into their projects.”
“I have won before and I’m extremely grateful,” he added, “but, man, everybody deserves it and I love to see these younger artists get an opportunity.”
Lecrae co-founded Reach Records in 2004 alongside Ben Washer and serves as president of the Christian hip hop label.
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Reach Records artist Hulvey has been nominated for New Artist of the Year and Rap/Hip Hop Recorded Song of the Year alongside Forrest Frank for their song “no longer bound.” WHATUPRG is nominated for Rap/Hip Hop Album of the Year for his album “New Hollywood.” 1KPhew has been nominated for Recorded Music Packaging of the Year for his album “As I Am.”
Limoblaze, Reach Records’ newest artist, his hoping to take home two Dove Awards after being nominated for both Rap/Hip Hop Recorded Song of the Year and Rap/Hip Hop Album of the Year.
Lecrae’s request to the GMA voters comes after EA Sports announced that Lecrae’s and Andy Mineo’s song “Good Lord” will be featured on the soundtrack for their Madden ’24 video game.
PSA to all GMA voting members!!!!@1kphew | @Limoblaze | @hulveyofficial | @WHATUPRG 🙏🏾 pic.twitter.com/3UjE9QoRNn
— Lecrae (@lecrae) August 17, 2023
