“And so for those communities who, that is their only option, we don’t want to cause further damage,” he said. “But in urban areas, we’re asking them to stay away and everybody to call and to email and to use social media, just as we did with Target.”
In a statement to USA Today, Bryant said, “Dollar General also needs to be held accountable for failing to invest in the very Black and low-income communities that make up the backbone of their customer base.”
“This isn’t just a corporate retreat,” he said. “It’s a betrayal of the people they profit from.”
The Target Fast website now explains that the boycott is moving on from Target to Dollar General, stating, “Dollar General ain’t worth a dime!” The site claims Dollar General has “systematically excluded Black professionals from leadership, silenced DEI initiatives, and retaliated against their own Chief Diversity Officer.”
The movement lists four demands of the company:
1. Address systemic racism within the corporate culture.
2. Expand contracts to Black-owned vendors.
3. Create a Community Reinvestment Fund.
4. Restore and strengthen DEI infrastructure.
The website elaborates on the reasons for boycotting Dollar General and also provides contact information so that people can reach out to the company with their demands.
In response to a request for comment from ChurchLeaders, Dollar General sent the following statement:
Our mission is not “Serving Some Others”—it is simply “Serving Others.” We are proud to serve millions of Americans from all backgrounds and walks of life in our 20,500+ stores, offering everyday necessities at affordable prices, often in areas that other retailers have chosen not to serve. Likewise, we are proud to offer our employees respect and opportunity in a work environment built on the dignity and differences of each unique individual. We continuously evolve our programs in support of the long-term interests of our customers, employees, and shareholders.
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