5 Must-Have Keys to Any Evangelism Strategy

Rather than adopting the latest program, churches that walk the  vision pathway with Auxano  find their own practices and nuanced approaches to engage people who are far from God.

Through the years of helping design missional initiatives and evangelism training, I have found  five essentials that any strategy MUST have in order to work in your local culture. 


Evangelism starts with proximity, and genuine interest expressed through conversation and organic relationship building. Oftentimes churches start evangelism training with how to articulate the gospel.

But when your church folks no longer have connection with people far from God, it doesn’t matter how eloquent your gospel presentation rolls.


When you develop your own strategy, you can’t help but develop unique language for the process of evangelism. This distinct terminology flows out of your church culture for your surrounding community culture.

In a sense, new language is a part of incarnating the the truth of the gospel in your time and place.

For example, one church in the bible belt, uses the language of “hope” as a door opener in conversation. Another, in the deeply unchurched Pacific Northwest uses the terminology of  ”self-reliance” to clarify the problem of a life disconnected from God.

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Will Mancini
Will Mancini emerged from the trenches of local church leadership to found Auxano, a first-of-kind consulting ministry that focuses on vision clarity. As a “clarity evangelist,” Will has served as vision architect for hundreds of churches across the country, including such notable pastors as Chuck Swindoll and Max Lucado. Will holds a Th.M. in Pastoral Leadership from Dallas Theological Seminary and has authored Church Unique: How Missional Leaders Cast Vision, Capture Culture and Create Movement; he also co-authored Building Leaders with Aubrey Malphurs.

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