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The Importance of Being Switzerland

I went to a high school in the South in a city that was selected by a federal judge to be a model city for “busing.” For those of you old enough to remember, forced busing was the federal program that attempted to racially balance school. Kids were bused miles and miles away from their home in order to achieve more black/white balance across the board throughout the district. While it’s goals were noble, it was tough. It uprooted both black and white students and since it was 1969, riots often broke out on school grounds. Those riots were serious and I saw kids get tossed through plate glass windows, students cut up, all out brawls, and more.

So early on, I decided to be Switzerland. I was an athlete, and had friends on both sides of the black/white divide. I knew I would get much further being friends with everyone than crusading for one side.

That experience taught me a valuable lesson. In business, there are always office politics, and for a million reasons, it’s best to avoid that mess. On a film set, in a classroom, in a corporation – wherever – extend a palm leaf to everyone.

Don’t compromise your values or morals, but wherever possible, be Switzerland. You never know who your next ally might be, or who you need to reach out to. And most important, remember that whoever you meet on the way up, you see once again on the way down.

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Phil Cooke, Ph.D, is a filmmaker, media consultant, and founder of Cooke Media Group in Los Angeles, California. His latest book is “Ideas on a Deadline: How to Be Creative When the Clock is Ticking." Find out more at philcooke.com.