Frida Baby Responds To Outrage
After receiving backlash for its branding, Frida Baby initially responded by removing the “Meet the Team” page from its website. Later the company released a statement, saying it has always “used humor to talk about the real, raw, and messy parts of parenting that too often go unspoken.” Although most of its products are for babies, the company noted, its marketing “voice has always been written for the adults caring for them.”
Frida Baby acknowledged that “humor is personal,” saying it’s “never trying to offend, push boundaries for shock value, or make anyone uncomfortable.” Instead of apologizing, however, Frida Baby defended its mission. “We will continue to evaluate how we express our voice so that our commitment to families is unmistakable and our tone always meets the moment,” it wrote.
Some people defended Frida Baby, saying the marketing was “likely poorly thought-up advertising copy trying to make sleep-deprived new parents laugh.” Others wondered if the outrage amounts to “manufactured fakery for engagement.”
Most reactions leaned toward outrage, however, with people calling the ad slogans “vile” and demanding a boycott of Frida Baby. “How do they not see that this crosses the line in the most disturbing way possible?” someone asked.
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This week, Frida Baby is celebrating human breasts via a boob-themed Mardi Gras float. “Clutch your beads if you need to,” reads a recent post by the company. “Then join the party: SHOW US WHAT YOUR BOOBS CAN DO.” Last summer, Frida Baby recruited taste-testers for its breast milk ice cream.
