There’s just an overall excitement around the Bible that’s happening globally.
It’s not isolated to one continent, although Africa’s a very fast-growing area for us, as well as Latin America.
But it’s not exclusive to those areas. I mean, there’s double-digit growth in Europe. And so we see many parts of the world growing right now.
You know, you have things like “The Chosen,” and you have all these different things that are really getting traction globally.
And I think there’s just an excitement or a hunger that’s happening that we are seeing the benefit of or that we’re able to measure, I guess, in part of our metric.
So it’s a combination of, I think, different inputs and different levels of acceleration that we’ve been intentionally trying to do in the last few years, combined with something supernatural that God’s doing that’s a little bit difficult for us to take credit for or explain.
Reaching People Who Aren’t Christians
ChurchLeaders: What’s the most surprising or unexpected part about how people are using the app? Is there anything that stands out that we haven’t touched on yet?
Bobby Gruenewald: That’s a good question. You kind of have to go back in time a little bit because we’ve seen a lot of things over 17 years, so there are not as many surprises today.
What I would say in general is I probably had the presumption because it’s the Bible, it looks like a Bible, and it’s called the “Bible app” that we would primarily, almost exclusively, be reaching Christians with a way to engage them more in Scripture.
