More often than not, churches need a church communication strategy that simplifies things. We think that we need to throw the message out there in every way possible for people to hear what we have to say. We assume that if we throw everything at the wall, hopefully, something will stick.
The problem is that people are used to hearing the same messages over and over. If they continue to listen to the same message, they begin to ignore that message. We start to sound like a dull drum, beating over and over again. We’re talking, but nobody is listening.
So what do we do? Simplify. Streamline your church communication strategy, especially your methods.
Church Communication Strategy
Hopefully, you already know what’s working and what’s not. If something’s not working, then you need to be okay with getting rid of it. There are many good things we could be doing, but we want to focus our attention on what’s best. Sometimes, that means we need to adjust our communication strategy. Simplify how you’re communicating. Streamline what you’re saying.
One great way to do this: create a central hub for all of your communication. Create one place where anyone can go to get whatever information they need. Do you need to know if it’s your Sunday to serve in the nursery? Go to the central hub. Can’t remember what time the neighborhood outreach starts tomorrow? Central hub. All of your church’s communication flows out of and points back to the central hub. That’s where people can rely on getting the information they need.
