Articles for Outreach & Missions

In the church, George Barna has made a career out of church demographics. We live in sociological ghettoes, and those who sell goods, services, and philosophies can find all the figures they need to target their message.

The challenge is that unchurched people aren’t exactly flocking to most churches, and many Christians seem stumped as to why that is.

Every pastor has to deal with difficult people, those who don’t listen. If you are in a place of influence (leadership), you might find that some people aren’t interested in what you have to say.

This week we’re celebrating a new release of Sacred Pathways: Nine Ways to Connect with God. It has a new cover and a new section that explores the pathways in light of the increasing focus on the Enneagram.

I asked a range of highly respected pastors, marketing experts, and other Christian communication professionals what they’d recommend regarding church advertising. While we didn’t find a consensus, we did get a wide range of interesting responses.

Holocaust education will eventually do the trick; in the meantime, increased visible security must protect people of faith against antisemitic attacks.

For several years, Christians United for Israel (CUFI) has been deeply concerned that antisemitism was hiding in plain sight in the US and Europe. But today, anti-Israel sentiment has largely shed this pretense.

Let your hard-working volunteers know that they are welcome to come back as worshipers even if they’re not ready to pitch in as volunteers yet. This should be a no-guilt, no-strings-attached, sincere offer.