More Youth Ministry Metrics
4. Text database/Instagram followers
Texting is our primary method of communication with students. So seeing this number grow reflects the lives we’re touching. Students can sign up online and be added/removed with a checkbox on the response card.
5. Blog/social media traffic/friends
Finally, this metric is still emerging. But see what kind of “buzz” is out in the wild about your youth ministry. Does your program’s Instagram have more followers this month than last? That’s a winning number!
You can dive into youth ministry metrics with Google Analytics, YouTube Insight, Twitter Search, and more. Analytical tools show who’s viewing your videos and visiting your blog. They reveal how many people are checking you out and what people are saying about your services and their church experience.
Other numbers certainly matter. For example, how many kids are doing ministry? How much are kids giving and serving? What’s the distribution of spiritual-growth tools?
What youth ministry metrics matter most to you? How do you deal with attendance-based tracking?
