“These Christian movies are making, if they’re big—like ‘Jesus Revolution’—$57 million,” he continued. “At $10 a ticket that’s 5,700,000 people in a country of 306 million.”
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He added, “You’ve got to break beyond that.”
The movie industry veteran believes there are many reasons why “Christian movies don’t go further.”
“One reason is that 60% of a movie is marketing,” Baehr said. “Hollywood spends $60 million to $100 million” compared to the Christian industry spending only $8 million on marketing a film.
Movieguide boasts over 89 million monthly users and is the No. 1 movie and television show review source for families.
Nominees for year’s awards include “The Chosen: Last Supper—Part 2,” “David,” “Mission: Impossible—The Final Reckoning,” “The Fantastic Four: First Steps,” “Sarah’s Oil,” “House of David: Episode 208: ‘The Truth Revealed,’” “County Rescue: Episode 2.5: ‘Hot Water,’” “The Senior,” “Superman,” “The King of Kings,” “Zootopia 2,” “Ruth & Boaz,” “The Chosen Adventures,” “Dot Conner: Webtective,” “Kevin Costner Presents: The First Christmas,” “Investigating the Supernatural: Miracles,” and “The Case for Miracles.”
Individual nominees include Vanessa Kirby (“The Fantastic Four: First Steps”), Uma Thurman (“The King of Kings”), Naya Desir-Johnson (“Sarah’s Oil”), Oscar Isaac (“The King of Kings”), Zachary Levi (“Sarah’s Oil”), Kelsey Grammer (“The Christmas Ring”), Paras Patel (“The Chosen: Last Supper—Part 2”), Michael Iskander (House of David: Episode 208: ‘The Truth Revealed’”), Serayah (“Ruth & Boaz”), Stephen Lang (House of David: Episode 208: ‘The Truth Revealed’”), and Rowan Atkinson (“Man vs Baby: Episodes 1.1-1.4”).
The 33rd Annual Movieguide Faith & Values Awards Gala will stream its Feb. 6 broadcast on Great American Family and GFAM+ on March 5 at 8 p.m. ET.
