Over 1.4 million people have joined a 40-day Lent prayer challenge on the Hallow app as of Thursday, March 6. CEO and cofounder Alex Jones celebrated the app’s achievement—as well as Hallow’s rise to the No. 2 position among the free apps in Apple’s App Store.
“1.3 million as of today!” said Jones early Thursday. “Insane. Christ is King.”
Hallow App Achieves Milestone on Ash Wednesday
On March 5, Christians across the world observed Ash Wednesday and marked the beginning of Lent, a season in the Christian liturgical calendar that anticipates Jesus’ resurrection.
RELATED: Chris Pratt Joins Jonathan Roumie, Mark Wahlberg for Hallow’s Lent Prayer Challenge
Lent goes for 40 days and ends during Holy Week, the week leading up to Easter Sunday. Other seasons in the Christian calendar include Advent, Easter, and Ordinary Time.
The roots of Lent go back to the practices of Christian converts in the early church, who would fast in preparation for being baptized on Easter morning. Eventually, Lent became associated with Jesus’ 40-day fast in the wilderness.
Hallow is a Catholic prayer and meditation app that routinely offers prayer challenges to users. The app partners with celebrities, including Jonathan Roumie, who stars as Jesus in “The Chosen,” and actors Mark Wahlberg and Jim Caviezel. The Advent 2024 prayer challenge featured partners including Bear Grylls, Gwen Stefani, Kevin James, Lauren Daigle, Jonathan Roumie, and Francis Chan.
This Lent, Hallow’s prayer challenge focuses on the writings of St. Josemaría Escrivá, author of “The Way.” Those facilitating the challenge include Roumie, Wahlberg and actor Chris Pratt.
