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Dean Sweetman and Frank Barry: What Pastors Need to Know About Year-End Giving

tithe.ly

Dean Sweetman is the co-founder and CEO of Tithe.ly. Before launching Tithe.ly, Dean was involved in ministry for more than 30 years. During his ministry, he planted more than 50 churches and raised millions of dollars to spread the gospel, equip leaders, and see lives transformed by Jesus. When Dean is not helping churches increase giving and grow their church, he enjoys spending time with his wife and family.

Frank Barry is a founding executive team member and COO at Tithe.ly. Prior to Tithe.ly, Frank spent nearly 15 years helping churches, charities, and nonprofit organizations leverage technology to advance their mission, and he’s also served as a youth minister for five years. When Frank’s not helping churches use technology to advance the Kingdom, he’s spending time with his triplet boys and their super-hero mommy in San Diego, CA.

Key Questions for Dean and Frank:

– What year-end giving tactics have you seen that are most effective?

– Is there anything that pastors should avoid with year-end giving?

– When should pastors talk about year-end giving?

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Key Quotes from Dean and Frank:

Dean Sweetman:

“December is generally the most generous time of the year.”

“People get really focused on giving apart from everything else that’s going on in December.”

“Always use Scripture as your foundation for any conversation about money and generosity.”

“There are two types of pastors in my experience: Pastors who know how to talk about money and pastors who don’t.”

“Usually what I find is the pastors that are uncomfortable talking about money, there’s a vision issue. Because if you’ve got a vision to reach your city for Christ…you know that that’s going to require income.”

“After the 25th, people get through the Christmas services, they’ve done the family thing with their family, then after that, there is an incredible amount of finance that comes in.”

“Make giving easy.”

Frank Barry:

“A lot of pastors don’t totally dial in to the fact that December is a big month for giving.”

“In the U.S., there’s $120-130 billion given to faith-based charities and churches, and almost 19 percent of that happens in December—with a massive portion of that happening the last three days.”

“Don’t make giving hard.”

Links Mentioned in the Show:

Tithe.ly

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Jason serves as the Chief Strategy Officer at PastorServe, a ministry committed to strengthening the Church by serving pastors through personal coaching and church consulting. He also hosts FrontStage BackStage, a podcast and YouTube show, that helps pastors embrace healthy, well-balanced leadership as they develop a sustainable rhythm for life and ministry. Prior to joining the PastorServe team, Jason served as Vice President of Ministry Mobilization at Outreach, Inc., and as the Executive Director of the National Back to Church Sunday movement. Additionally, Jason served for nearly two decades in pastoral leadership, primarily as a lead pastor, in several contexts, including church plant re-launch, multisite church, multiethnic urban church, and an established suburban church. His experience as a lead pastor has provided numerous opportunities to coach and mentor pastors across the country. Jason and his beautiful wife, Monica, are the proud parents of six children and live on Anastasia Island, Florida. @jasondaye