3. Test Drives
Unconnected people respond to test-drives and putting toes-in-the-water. In addition to offering shorter short-term opportunities, making it clear that it’s “just a test-drive” helps unconnected people feel more comfortable putting their toe in the water. If they know they can have a taste and opt out if it’s not for them, they’ll be much more likely to give it a try. Language is so important. The power of the right words cannot be overstated.
4. Familiar Territory
Unconnected people connect easiest when the first step out of the auditorium is familiar. Listen to very many new attendees at your church and you’ll often learn that just getting up the nerve to come to a weekend service was a real challenge. I’ve talked with many who’ve told me they drove by many times before they ever pulled into the parking lot. I’ve had a number tell me they made it to the parking lot more than once and couldn’t get out of their cars. Want these same people to join a small group? Better give them a way to attend an on-campus study or small group connection as their first step. See also, How to Calm an Unconnected Person’s Second Greatest Fear.
RELATED: Small Group CPR
5. Frequency
Unconnected people attend less frequently than connected people. Have a connecting opportunity coming up? If you want unconnected people to hear about it, you better keep in mind that promoting the event several weeks in a row is essential. See also, Why You Must Make the HOST Ask Several Weeks in a Row.
