There are a few things I know about connecting unconnected people. And let me tell you something: while there are definitely exceptions to just about every rule; if you can think of examples counter to these five, you are thinking of exceptions. Build your ministry off the rule and not the exception.
I’ve said many times that unconnected people are one tough thing away from not being at your church. Loss of a job. Divorce or separation. A devastating diagnosis. A child in trouble. Consider these five insights about how to help reach new families.
5 Things You Need to Know About Connecting Unconnected People
1. Different Appetites
Unconnected people have different appetites and rarely respond to menu items that appeal to the core and committed. If you’re finding it hard to connect beyond the usual suspects, you might need to take a careful look at the topics of studies you’re offering. See also, How to Choose Curriculum That Launches Groups and Does Your Topic Connect With Your True Customer.
RELATED: 10 Ways to Connect More People
2. Short-Term
Unconnected people are wary of long commitments. When you promote a short-term study that’s 13 weeks (Financial Peace, Experiencing God, or some Beth Moore studies), you need to know that unconnected people hear “lifetime commitment.” What’s the right length? I’ve found that six weeks is just about ideal. Lyman Coleman has said many times that six weeks is short enough to commit to and long enough to help people begin to feel connected. Lyman’s right.
