We live in a digital, social media driven culture. Children’s ministries have a great opportunity to incorporate social media into their ministry strategy. With that basic understanding, let’s explore some ways we can use social media to connect with parents.
(Obviously you need to obtain parental permission to post pictures and information about children online.)
10 Ways to Use Social Media To Connect With Parents
1. Use Instagram to share pictures of events, church activities, announcements, etc.
2. Create a private Facebook group for parents.
Studies show that 95% of Millennial moms are on Facebook.
3. Create a blog for your ministry.
Post articles about parenting, relevant topics, insights into the ages and phases children go through, etc.
4. Use social media to get parents’ feedback about the ministry.
5. Twitter is another social media app that many parents use.
You can post short updates, photos, videos, share news and more. Twitter can be used for times when you want to connect with a short message (up to 280 characters).
