We’ve all looked at people who join a cult and looked down at them from some superior plane of knowledge.
“How could they fall for that?
Don’t they know better?
Can’t they see through this guy’s lies?”
You watch the Netflix series Waco, or a documentary on Scientology and begin to see consistent themes. Why do people join cults? The answer is multifaceted but consistent:
- Something is lacking in their lives
- The leader promises them some sort of fulfillment
- They want to better themselves
- They feel some inherent lack in themselves and this offers wholeness
- They feel cut off from other people and want community
The list goes on. None of these things are terribly surprising.
Last night, I was in the shower—the place I do some of my best thinking—when I realized that there is a gigantic cult we have all fallen for.
You and me. Everyone we know.
And very few people have woken up to it.
Because when you fall for a cult, you become brainwashed. You lose touch with reality. People try to talk you out of it, to show you the light, to wake you up, but it’s incredibly difficult to undo the brainwashing.
It’s global. It pulls on Muslims, Christians, Buddhists, and atheists alike.
We all are told that our lives could be better and we can finally be fulfilled IF…
But everyone who has joined; everyone who has gone all-in with this cult has come up lacking. Many people make it to the highest ranks of this cult and regret it. No one has ever looked back and said, “Yah, I’m glad I spent my life pursuing this.”
It’s commercialism. Capitalism.
It’s every commercial we’ve ever seen, working together to promise us a better life and fill the holes inside of us.
Are you lacking community? Buy this fitness program or these clothes and YOU could looks as happy as these models who are paid to smile and hug each other.
Feel like your life is too difficult when you’re home? Maybe you just need this new and improved Swiffer, or this new hi-tech gadget that completes your home once and for all…
There is no single great leader heading up this cult, but many. It’s more of a spirit than a man. The spirit of higher profits, salesmanship, fooling people into buying what you’re hocking. And why do they buy? Because this spirit of MORE has promised that ‘it’ will solve their problems.
“It” can be a new car which will make you suave like Matthew McConaughey in a Lincoln.
“It” is whatever new protein powder will carve up your body like Adonis so you can finally feel at home in it.